Firecracker Energy 🧨
Long ago, in the heart of a buzzing food market tucked between Sichuan mountains and glowing neon signs, a spark leapt from a bundle of firecrackers. But this spark was different, it didn't fizzle and fade.
It zipped through the stalls, past jars of fermented bean paste, over mounds of Sichuan peppercorns and around a wok of sizzling chillies. Locals swore they saw something in the smoke; a crackle, a shimmer, a flash of something new.
That spark? It was Yep Kid. 🚀
His path is guided by the spirit of the firecracker: Joyful, fearless, and impossible to ignore. Just like the flavours he stands for.
Founder-led
I'm Tom, the founder of Yep Kitchen, and after living in China for a decade, I moved back to the UK on a mission to showcase the big, bold flavours of Sichuan I'd come to crave.
Authentic Ingredients
Authenticity is the core of Yep Kitchen. We source our Erjingtiao chillies and premium Sichuan peppercorns directly from Chengdu, along with our Pixian Douban (fermented bean paste) that gives our products their deep umami flabour.
Artwork
We teamed up with utterly talented, Plastered 8, to create the eye-catching visual identity that represents Yep Kitchen.
Inspired by mid 20th century firecracker boxes from mainland China and Hong Kong.
Yep Kitchen is about saying “Yep” to flavour, fire, and a little bit of adventure. It’s the thrill of trying something new, cooking with confidence (even when you’re winging it), and embracing bold ingredients that wake up your taste buds.
Yep is a mindset — a nod to gutsy flavour, joyful cooking, and small daring acts that turn an ordinary meal into something memorable.
